Where do Sponsored Adverts appear on Takealot.com?

Sponsored Product Advertising

Takealot’s Sponsored Products Advertising is your gateway to enhancing the visibility of individual product listings. In this cost-per-click system, you have the autonomy to select the products you wish to promote, while our system automatically targets relevant keywords for a heightened brand presence.

1. Search Page: Position your products strategically on the Search Page, ensuring they stand out to users actively searching for similar items. This prime location is invaluable for capturing the attention of potential customers.
2. Product Details Page: Extend your brand’s influence to the Product Details Page, offering users a comprehensive view of your product. This immersive experience enhances your product’s appeal and increases the likelihood of conversion.
3. Add to Cart: Seal the deal by featuring your products in the crucial moment when users are adding items to their cart. This prime real estate reinforces your brand’s presence during the final decision-making process.

4. Deals and Promotions pages information: Maximise visibility by securing a spot in the Daily Deals section. Appealing to value-focused shoppers, this section offers an excellent opportunity for your Sponsored Product Advertising to attract attention.

Sponsored Display Advertising

For a broader brand impact, Sponsored Display Advertising is the way to go. Utilize captivating visuals strategically placed to capture your target audience’s attention across key locations.

1. Top of Search Page: Secure a prominent position at the top of the Search Page, ensuring your brand is the first thing users see during their search. This prime visibility enhances brand recall and drives engagement.
2. Product Details Page: Extend your brand’s influence to the Product Details Page, seamlessly transitioning users from initial search results to a deeper exploration of your product.