Sponsored Product Ad
What is Sponsored Advertising?
Sponsored Advertising is the promotion of products and/or brands to shoppers. The idea is to make it easy for shoppers to come across products whether that is amongst organic search results or in banners across the website.
Why is Sponsored Advertising Important?
Sponsored Advertising is crucial for several reasons, and understanding its significance can be a game-changer for both advertisers and consumers:
Increased Visibility: Sponsoring a product will allow it to be seen by more shoppers whether it is at the top of the search results or integrated within the organic results ultimately increasing the chance of a purchase.
Targeted Reach: Reaching the correct audience is crucial and Sponsored Advertising allows merchants to promote their products in the relevant categories. For example, a brand selling athletic gear might choose to sponsor their products in the sports section, making sure they reach fitness enthusiasts.
Boost Sales: Sponsored products are conveniently placed for the shopper which can result in higher click-through rates and, ultimately, increased sales.
Competitive Advantage: The online shopping space is loaded with competition and advertising can be useful to help brands increase their impressions and sales.
Consumer Benefits: Shoppers receive a far more personalised range of products and preferences through sponsored advertising making it easier for their needs to be met.
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What sponsored advertising tools are available?
Takealot.com offers two main types of sponsored advertising to merchants in the form of Sponsored Product Advertising and Sponsored Display Advertising.
Sponsored Product Advertising
Sponsored Product Advertising operates on a pay-per-click basis and allows the promoted products to appear alongside organic search results and related product pages.
The key attribute of Sponsored Product Advertising is that the products are placed in front of consumers who are actively shopping making the tool suitable for a number of functions including:
Launching a new product: The majority of shoppers on takealot.com go straight to the search bar and new products will be low-ranked meaning they are less likely to be seen. Using Sponsored Product Advertising allows products to improve their ranking through sales and reviews.
Promoting seasonal stock or clearing old stock: Brands can promote specific products to maximise seasonal sales or get rid of out-of-season stock allowing more optimised stock management.Â
Increased brand awareness/visibility: A promoted brand will be seen more improving the opportunity for sales and awareness.
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Sponsored Display Advertising
Sponsored Display Advertising is an impression-based solution excellent for promoting brand and product awareness. Merchants select their advertising placement, targeting and products with the Takealot system doing the rest by displaying ads to the customer audiences automatically.
This form of Sponsored Advertising operates with a cost-per-1000 impressions system with merchant campaigns running on their selected daily and total budgets. Sponsored Display Advertising has a number of benefits for merchants:
Precise targeting: Specific audiences can be targeted using keywords, device used, customer behaviour and categories allowing brands to reach their desired customers more effectively.
Improved brand recognition: Increased exposure over a consistent period can improve brand familiarity amongst shoppers.
Cost-effective: The structure of Sponsored Display Advertising is good value for merchants who set a budget and only pay for impressions ensuring maximum value.Â
Flexible campaign optimisation: Campaign settings can be adjusted at any time allowing merchants to be flexible enough to drive awareness where they see fit.
Sponsored advertising offers a unique win-win scenario for all parties with merchants having the platform to showcase their products to larger audiences and possibly increasing their sales. While shoppers benefit from a broad yet personalised experience suited to their interests.
