Sponsored Product Ad
In the fast-evolving realm of e-commerce, thriving isn’t just about adapting; it’s about making strategic leaps. At Takealot, we understand the pivotal role of calculated advancements, and our Sponsored Advertising options stand as a testament to transformative business landscapes.
Through the lens of a remarkable success story, let’s delve into how our platform has become a catalyst for growth, fundamentally altering the trajectory for businesses like Bacher and Co.
One of Bacher and Coâs brands was averaging a growth rate of just 7% on average per month over four months before using Sponsored Advertising – a number that remarkably grew to an impressive 258% on average per month over the next quarter through our platform.
Learning and Platform Ease
Cosmetics brand manager at Bacher and Co, Sanja Auty, outlined how simple it was to get going on the Takealot advertising platform so much so they are considering rolling out more brands on the platform.
“For us, the experience has been a lot about learning this year and because of the ease of use on the platform, it is certainly a platform that we would like to use going forward next year across a lot more of our brands that we have in the business,” she said.
Impact on Growth
In business the proof is in the pudding and the astonishing growth experienced in Bacher and Coâs instance is a prime example of how our Sponsored Advertising can be used as a catalyst for brands.
“Items that we’ve used in the last year, especially from an online point of view, the average growth that we’ve seen on one particular brand before Sponsored Advertising was around about 7% per month. Since then, in the last four months, we have seen the average growth of the brand spiked by 258% on average, month on month.”
Share on
Positive Uptake on Sales
The positive uptake on sales is a testament to the tangible impact of Sponsored Advertising on driving business performance. The growth trajectory after incorporating Sponsored Advertising far surpassed the previous average, further solidifying the platform’s role in enhancing sales performance.
Thorough Reporting and ROI Calculation
The robust reporting mechanisms provided by Takealot’s team are crucial for informed decision-making. The comprehensive reports, including impressions, conversion rates, and ROI calculations, empower businesses to gauge the effectiveness of their campaigns and derive actionable insights.
“The team and the ease of use, in which they supply reporting has been great. We get a very concise and thorough report after every campaign that we book with a team. And I think quite importantly is the fact that they really refer to the number of impressions. They look at our conversion rates. But they also calculate an ROI for us after every campaign.”
Loyalty and Brand Understanding
This success story is not just about numbers; it’s about building a loyal customer base. Takealot’s platform is recommended for premium brands due to its ability to understand and effectively communicate brand messages to customers, fostering loyalty and discovery.
“If you want to be discovered, Takealot is the place to be. They create a loyal customer following because they understand the brands and they speak to those customers in the way that the brands want us to. So it is definitely a platform that I would recommend for any premium brand and the likes thereof.”
The Future of E-Commerce
“For us, we’ve realised with our brands that we need to play in the e-commerce or the digital arena. If you want to speak to a far larger audience and you want new customers on board for any of your brands, this is certainly the way to go going forward.”
The future lies in the e-commerce and digital arena. For brands aspiring to reach a larger audience and attract new customers, Takealot’s Sponsored Advertising emerges as a crucial avenue for success. Through driving growth, enhancing brand visibility, and building a loyal customer base for businesses navigating the digital landscape.
Â
Ready to transform your business?
Explore the possibilities today and discover how Sponsored Advertising on Takealot can propel your brand to new heights. Reach out to our team and embark on a journey of success in the dynamic digital landscape.
