GOALS

Improve Customer Engagement

Better engagement fosters meaningful interactions, boosts brand advocacy, and ultimately contributes to business growth and success.
build brand awareness takealot advertising

Advertising Products to improve customer engagement

Takealot offers effective targeted advertising options that provide brands increased exposure across all of our platforms.

Sponsored Product Ads

Boost your individual product listings with Takealot’s Sponsored Products Advertising, a cost-per-click system where you choose the products you want to advertise, and our system will automatically place your products where they have the highest chance of converting.

Sponsored Display Ads

Keep your brand top of mind with eye-catching visuals, strategically placed to capture your target audience's attention. A powerful tool designed to elevate advertisers above and beyond their competitors.

Physical Advertising

Where your brand takes centre stage. Explore our versatile range of physical advertising solutions, including Box Tape, Truck Branding, and Leaflets/sampling, designed to amplify your brand visibility and become an integral part of the customer journey.

Sponsored Product Ads

Boost your individual product listings with Takealot’s Sponsored Products Advertising, a cost-per-click system where you choose the products you want to advertise, and our system will automatically place your products where they have the highest chance of converting.

Sponsored Display Ads

Keep your brand top of mind with eye-catching visuals, strategically placed to capture your target audience's attention. A powerful tool designed to elevate advertisers above and beyond their competitors.

Physical Advertising

Where your brand takes centre stage. Explore our versatile range of physical advertising solutions, including Box Tape, Truck Branding, and Leaflets/sampling, designed to amplify your brand visibility and become an integral part of the customer journey.

We offer different ways of growing your business through advertising

We offer a variety of targeted advertising options that provide exposure across all of our platforms (Desktop, Mobile Web, Apps, Email, Social and other paid media)

Frequently Asked Questions

We offer a variety of targeted advertising options that provide exposure across all of our platforms (Desktop, Mobile Web, Apps, Email, Social and other paid media)

What products are eligible for Sponsored Product Ads?

All products are eligible for Sponsored Product Ads, except books.

ROI is the return on your advertising investment achieved. It is calculated by dividing attributed Sales (incl VAT) generated in the campaign by the campaign advertising spend. For example, if your Spend is R100 and Sales (incl VAT) is R500, then the ROI = 500/100 = 5, i.e. you’re getting 5 times the return on your ad spend (or ROI) in revenue.

Other SKU orders are for products that are not included in the campaign but were still generated as a result of a click on an advertisement.

Yes. On the calendar, simply click on the “today” button and click apply. This will give you real time data.

Sponsored Product Ads is a prepaid service. To start using Sponsored Product Ads you need to pay in advance into a wallet facility and your advertising spend will be debited from your wallet amount.

Sponsored Product Ads is cost-per-click (CPC) based and the CPC target is calculated using the ROI target set. The overall CPC value can be calculated by dividing the total amount spent on a campaign by the number of clicks generated and can be seen in your SKU Analytics reports per product.

Yes, you can increase or decrease your daily budget once your ads are created.

Products may be dropped for the following reasons:

  • Blacklisted product
  • Product Not Buyable
  • Product in-active
  • Product Disabled
  • Not the buybox winner
  • Missing images

Data insights that improve your business

We offer impression and click through data for display advertising banners served through our ad server. In addition, we provide the sales data and ROI for Sponsored Ads campaigns

Grow your business in different ways through the power of Advertising

Whether you are looking to elevate customer engagement, better your sales conversion or simply build brand awareness we have the tools to get you there.